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VP of UX

Park City, UT

Job Description

The VP, User Experience establishes and drives the overall strategy for design which encompasses both user experience and visual design. This is a senior-level role, reporting to the VP of Product Management, with responsibility for all UX and creative activities across each of Backcountry’s products and services. In this role, the VP of User Experience will establish Backcountry’s strategy, framework and methodology for design.


  • Drive all aspects of UX and visual design for Backcountry’s suite of products and services
  • Evangelize design across the organization as critical to the user experience and to achieving business results
  • Establish user experience strategy and create a design framework that allows for scalability as we launch new features and services
  • Work collaboratively with Product Management, Engineering and other internal and external clients to define design and translate requirements and team input into user needs and differentiated design solutions
  • Responsible for all design deliverables (such as user research reports, concepts, prototypes, specifications, creative/promotional assets etc.), project timelines and delivery
  • Constantly monitor and assess user flows and experience, as well as effectiveness of interaction across the sites
  • Build and mentor a team of talented designers and user researchers to cultivate an innovative user experience; be responsible for employee career development and ongoing performance evaluation


  • Usability leader with 10 or more years of UX design for customer-facing software for the web and mobile
  • Bachelor’s Degree in behavioral science, computer science or another technical field
  • Proven experience in information architecture, interaction and visual design, user research, usability testing, and rapid prototyping
  • Excellent intuition for usability and design, with an ability to balance creativity with the practical constraints of timing, budget, and scope
  • Proven record of delivering products on time and in keeping with high quality standards; familiar with tools and techniques that drive product management and engineering
  • Strategic thinker who can roll up his or her sleeves and participate in detailed day-to-day execution
  • Effective leadership: emotionally intelligent, optimistic, visionary, entrepreneurial, candid, and results oriented
  • Ability to attract top talent; demonstrated success in motivating and cultivating your team as the organization grows


  • Located in beautiful Park City, Utah 5 minutes from three world class ski resorts, a thousand miles of epic mountain bike trails, world class fly fishing, hiking and climbing 
  • “We use the gear we sell” – All employees are privy to incredible gear deals across a huge range of outdoor sports, action sports, and lifestyle products
  • All employees have access to special opportunities with vendors, resorts, resort passes, industry events, etc 

Job Perks

A Bit About Us is an amazing place to work, and our mission is to be The Best Core Gear E-Tailer. What makes our company a great place to work boils down to three very simple things:

Our Employees.
Our Culture.
Our leadership.

Our employees are enthusiastic about both their work and their personal lives as evidenced by the passionate way that they recreate. We have gung-ho rock climbers who manage our email marketing campaigns, burly skiers and snowboarders who craft witty content for our gear, and rough-and-tough mountain bikers who write complex code to run our website on the backend. Our CEO is a former Olympic ski jumper, our President is the former editor of Powder magazine, and on any given weekend, you'll find the slopes of the Wasatch Mountains covered with our employees skiing off into powder country. Simply said, we walk the walk and talk the talk...We Use the Gear We Sell.

Check out our Core Values:

  • Never compromise in hiring.
  • Never accept an asymptote – there’s always a better way; we can always do better.
  • Always aspire to create THE BEST customer experience imaginable.
  • Focus.
  • Say what’s there – do you have an idea or a concern? Speak up.
  • Be wary of hubris – we know we are both fallible & destructible.
  • Actively solicit advice.
  • Relentlessly cut waste and inefficiencies.
  • Always confront the brutal facts head on.
  • Experiment, be comfortable with risk, but always measure and adjust course based on the results.
  • Remember that fast and effective is sometimes preferable to perfection.
  • Be intolerant of bureaucracy.
  • Welcome change – see it for the growth opportunity it brings.
  • Break trail.
  • Stand on the shoulders of giants.
  • Celebrate mistakes.

The "Office"
We have a unique work environment that needs high-energy people who are passionate about outdoor activities and their professional career. Casual dress, flexible hours, ping pong, and foos ball are among the things you'll enjoy. We learn from our failures, embrace healthy conflict, and strive daily to reach our goals. is full of passion that's as thick as mud and as tough as steel, and it comes directly from our employees. As you walk through our state-of-the-art warehouse or rustic cubicles, you can feel the energy from your fingers to your toes. Our headquarters is just a few miles from Park City in Kimball Junction, while our Warehouse is in West Valley (a few minutes from downtown Salt Lake). We started with one employee in 1996 and have grown to nearly 600. We love the outdoors, love gear, and are committed to making the best outdoor gear website on the planet. 


Our full-time regular employees are eligible for an amazing paid-time off policy (12 paid days & 8 paid holidays), 401K, company-subsidized medical insurance, company-paid basic life, company-paid AD&D, flexible spending account, employee assistance program, voluntary dental, voluntary short-term disability, short-term supplemental accident, UTA commuter van pool to Park City, a deep employee discount, industry perks (discounted ski passes, pro deals, transferable passes at world-class ski resorts), access to shared Ski Utah Gold Passes, employee gear closet, extreme sponsored employee events (Wasatch Back Relay), casual dress environment, annual adventure contest, flexible schedules, great advancement opportunities, informal employee activities (ultimate frisbee, trail running, softball, road biking), and the opportunity to be a part something solid and exciting.


What Job Candidates Should Know About Applying at
Applying for a job at is unlike any other job-seeking experience you’ll ever go through. In fact, it’s so unique, we thought we should give you a heads up on our far-from-corporate processes. Keep these tips in mind when applying at

  • Believe it or not, we sometimes don’t go look at your application the moment it arrives. While we fully plan to try and communicate with you in a timely manner, please wait patiently.
  • We are focused on finding the right person for the job. If it takes us a while, we believe finding the perfect person is worth the wait.
  • Cover letters that say, “Take a look at my resume and get back to me if you’re interested,” do not light our fire. In fact, this gives us no sense at all about who you are or why we should hire you. Send us a cover letter that shows your personality and explains your interest in working for
  • On that note, make sure to always be yourself—in your letter, in your emails, in an interview. Don’t try to be something you’re not (like a stuffy corporate suit)—we believe in being genuine, and we can tell the difference.
  • If you happen to be one of the lucky few who has a friend who already works at, please do not send them your resume to pass along. Apply online through the job listings (check the list by department in the left nav). This allows us to keep track of you. You’re welcome to include your friend's name in your cover letter.
  • You are the best person to decide which of your qualifications match up with which job’s requirements and responsibilities. Please apply to a specific job.
  • Sometimes, we won’t have jobs open that match your skills. Don’t give up! We have new positions open up every week. Check the full list here.
  • If you happen to get an interview with us, give us a week or two to interview other candidates before overwhelming the hiring manager with email inquiries about your status. We will get back to you. It just takes a bit.
  • Our executive staff is very picky. Did I say very? I meant extremely picky. Bring your A-game to impress them.
  • We are an internet company that sells outdoor products. If you hate computers and would rather spend a day inside watching re-runs of Bonanza, you are probably not a fit for
  • If you want to know more about Salt Lake City, UT, search for it. But if you needed us to point that out to you, you might want to reconsider working here. Did we mention we're an I-n-t-e-r-n-e-t company?


Top Ten Reasons to Work for (from current employees):

10. Backcountry is not a place, it is a state of mind, and I work there.
9. Instead of staring at the clock waiting for it to hit 5pm you wonder where your day went.
8. I have a gear problem that turned into my job.
7. I get to help people from all around the world buy outdoor gear, and get paid for it.
6. On a Powder Day your boss has the nerve to ask what you're doing at work so early.
5. We believe that the risky move is the safe move.
4. Everyone has a voice here and is expected to use it.
3. You get to be a part of an ever-changing, cutting-edge company, and make a difference.
2. Internal promotions are standard.

and the #1 reason to work for 

1. No one thinks it's weird when you show up to work sweaty, bloody, or covered in mud.


Equal Opportunity Employer.
We Use the Gear We Sell.

Candidates Use Only!
It's not cool for recruiters or others to solicit this company