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Product Manager, Accessories & Apparel


Encinitas, CA

Job Description

At Electra we’re innovators and artists. We believe everything can always be made better. While riding is our passion, we've always believed our brand is as much about the people who ride our bikes as it is the bikes themselves. We are looking for a P&A Product Manager to join our team at our headquarters outside of San Diego, CA.

The Product Manager is responsible for managing all aspects of Product Management for accessories and apparel, from strategy and conception through design, development and product launch. This position provides vision and direction for the product line and is ultimately responsible for the timely launch and delivery. 



Responsible for creation of the product Line(s), including SKU information, preliminary forecasting, cost targets and key features/benefits.
Oversee development of the product line(s) in order to hit key targets for product positioning (generally) as well as specific details, functionality and cost (specifically).
Maintain line logic that will result in the product line meeting targets for performance and business growth using market feedback along with sales and production data.
Manage daily actions of the development team as well as drive design efforts (internal or external) so that the vision for the line is accurately executed.
Create and pursue an effective sourcing strategy to align goals for the category.
Travel for on site development and QC assurance to overseas suppliers (3-5 trips per year).
Travel to tradeshows, material shows, dealers and partner with vendors to track market trends and innovative materials and constructions.
Perform other duties as assigned by the Director including market research, sales analysis etc.


5 years of prior product management experience in the lifestyle or action sports industry.
Must have a demonstrated work history of successful team collaboration and the ability to provide direction and make team members feel valued.
Must have experience with market research and the ability to determine what market needs and demands exist.
Must have solid vendor relations skills.
Must be able to communicate clearly and effectively at all levels of organization.
Must display strong organizational skills, be able to handle multiple tasks and manage priorities in a focused but flexible manner.

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